Real orders
Taken from Shopify's order webhook. Ground truth — it does not depend on a browser, an ad blocker, or a consent banner.
/01
It compares three numbers
Any one of them on its own looks fine. The gap between them is the entire product.
What the browser reported
Collected by our own web pixel at checkout. When this falls short of the first, conversions are being lost before they ever reach an ad platform.
What the platforms recorded
Read from Meta, for an account you link yourself — Google Ads is coming soon. Read-only — we never touch a campaign, a bid or a budget.
Conversion MonitorSample data
One problem needs your attention
Conversion data lost, last 30 days
18.2%
234 of 1,284 orders never reached your tracking.
Orders1,284
Tracked1,050
Missing234
/02
What you actually see
Conversion data lost
18.2%
1,050 tracked 234 missing
One number on the front page
The share of your orders that never reached your tracking, with the orders behind it listed so you can check the figure yourself.
Estimated exposure
$1,240
Monthly ad spend$6,800
The shaded part is being optimised on incomplete data. An estimate.
What the gap costs
Enter your monthly ad spend and the app shows how much of it is being optimised against incomplete data. Labelled an estimate everywhere it appears, because that is what it is.
Conversion Monitor · Acme Supply
234 of 1,284 orders were not tracked
$1,240 / month
Open the dashboardAlerts that stay quiet
A problem is emailed once, not every morning. Tracking going dark is sent immediately; smaller drifts arrive in one Monday summary.
One order, two calendars
Your store
A server in UTC
The same sale, on opposite sides of midnight. Every figure uses your store's day.
Your days, not ours
Every figure is bucketed by your store's timezone. Midnight in Berlin is not midnight in Los Angeles, and totals that ignore this are wrong by up to a day.
/03
Why tracking breaks in the first place
Ad blockersConsent bannersTheme updatesA tab closed earlyA migrated script that never fired againAnd no error, in any of these
/04
What one store's gap looked like
Sample figures, matching the dashboard above. Your own appear as soon as your recent orders are imported.
18.2%
of orders never tracked
234
sales the platforms never saw
$1,240
a month, spent against that gap
/05
Stores where a few percent is real money
Shopify merchants spending roughly $3,000 a month and up on paid ads, where a few percent of missing conversions is a figure worth knowing.
It is most useful to stores that are not on Shopify Plus, because they had fewer safe ways to install tracking and more chances for it to break quietly.
A store spending $6,800 a month
Orders the platforms know about1,050
Orders that actually happened1,284
Every bid is placed against the smaller number. The difference is what this app exists to show.
/06
Pay for what your store needs
Free$0
- The dashboard and the loss rate
- The orders behind the figure
- Pixel health
Starter$29/mo
- Everything in Free
- Email alerts, immediately for outages
- One weekly summary for smaller drifts
- Ad-spend exposure estimate
Most completeGrowth$79/mo
- Everything in Starter
- Meta comparison — Google Ads coming soon
- Monthly reports
- Per-campaign breakdown
Pro$199/mo
- Everything in Growth
- Multiple stores in one account
- API access to your own figures
- Priority support
Paid plans include a 7-day free trial for new installs. Compare the plans in full ↗
/07
The least we can store
Order totals, timestamps and order numbers — the minimum needed to compare counts. No customer names, no email addresses, no addresses, no payment details.
Uninstalling keeps your history in place so a reinstall does not start from nothing. Deletion on request is handled through Shopify's own data channels.
/08
If you got here from a search
Shopify conversion tracking not working
It usually still “works” — it just misses some orders, silently, and nothing anywhere raises an error. This app measures how many, by comparing Shopify's own order record against what your browser tracking reported.
Facebook pixel not tracking all purchases
Ad blockers, consent banners that block before consent, closed tabs and checkout apps all stop the browser event without stopping the sale. We cannot make the pixel fire — we tell you what share of orders it is missing and what that is costing.
Google Ads conversions lower than Shopify orders
Some of that gap is real loss and some is attribution — platforms credit a sale to the day of the click, not the purchase. Linking your platform account lets us separate the two rather than reporting the difference as one number: Meta today, Google Ads coming soon.
Conversions dropped after a theme update
The most common cause of a sudden drop, and the easiest to miss: orders carry on as normal, so nothing looks wrong until a month of ad spend has been optimised on half the data.
Additional Scripts stopped working
Non-Plus stores lost Additional Scripts on 26 August 2026. Migrations to web pixels and checkout extensions frequently dropped a tag on the way, and the store carried on selling as if nothing had changed.
Will this fix my tracking?
No. It finds the gap, sizes it in dollars and tells you the day it starts. Fixing the cause is a job for you or your developer — but you cannot fix what nothing is measuring.
Find out what your tracking is missing
Install on your store and the first figure appears as soon as your recent orders are imported.
Install from the Shopify App Store
Free plan available. No card required to start.